New Creative Media Industry

New media can be described as interactive forms of communication that use the Internet, including podcasts, RSS feeds, social networks, text messaging, blogs, virtual worlds, web advertising, wikis, websites, mobile computing, online communities, online books, online journals and many more. New media has brought people around the world closer, since new media makes it possible for anyone to create, modify, and share content with others by using relatively simple tools that are often free or inexpensive for instance people can use Internet to communicate with other people for free, by using social networks like FB, which allow people to chat, share images, videos, comments and so forth. Basically, new media requires a computer or mobile device with Internet access. There are a lot of advantages of new media tools; such as it connects people with information and services, collaborate with other people including those within an organization or community and create new content, services, communities and channels of communication that help people to deliver information and services. Because technology has grown rapidly, it has influence the way people spend their leisure time as well as the way they educate themselves. Before the Internet existed in this new era, people were using traditional media such as print media, which involves Newspaper and magazine to get information, news, entertainment and so on. Additionally, the new creative media industry has found the flexibility of delivering their creative material online, such as films, visual arts or animation and music. These allow audiences to interact directly with them and can even provide user-generated content such as commenting on creative material, providing feedback, creating video or audio responses. Nowadays, TV viewers have several options of tuning into satellite, cable, broadband TV as well as movies and sports can be viewed on a pay per view based on their preferences. Moreover, today people can access TV and radio through mobiles.

References

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Grant, I. (2006). Creative approaches to new media research. Young Consumers: Insight and Ideas for Responsible Marketers, [online] 7(3), pp.51-56. Available at: http://www.emeraldinsight.com/journals.htm?issn=1747-3616&volume=7&issue=3&articleid=1576339&show=html [Accessed 3 Jul. 2014].

Winseck, D. and Jin, D. (n.d.). Media as Creative Industries : The Political Economies of Media: The Transformation of the Global Media Industries : Bloomsbury Academic. [online] Bloomsburyacademic.com. Available at: http://www.bloomsburyacademic.com/view/PoliticalEconomiesMedia_9781849664264/chapter-ba-9781849664264-chapter-004.xml;jsessionid=67ABC228C0E0C2F2C59F47072F6E5171 [Accessed 3 Jul. 2014].