The term creative industries encompasses a broader range of
activities which include the cultural industries plus all cultural or artistic
production, whether live or produced as an individual unit. The creative
industries are those in which the product or service contains a substantial
element of artistic or creative endeavor and include activities such as
architecture and advertising. Creative industries use an individual’s
creativity, skill and talent for job and wealth creation through the generation
and exploitation of intellectual property. ITC’s (International Trade
Commission) assistance in creative industries targets the sectors of artisanal
products, visual arts and music in developing and transition economies by adding
the entrepreneurial dimension and providing technical assistance to promote
trade opportunities and develop producers’ export capabilities. While working
directly with artisans, artists and musicians to increase their benefits by
including their creations into domestic and international value chains, ITC
enhances the services of the sector’s associations to their clients and
encourages the integration of creative industries into national trade
development strategies.
Additionally, creative industries are a rapidly growing area
worldwide. They are positioned between science, culture, economy, and
technology. The wide ranges of branches are very much connected, depending on
one another, combining both the social values and economic effectiveness. These
industries include visual arts and crafts, cultural and natural heritage,
performing arts, audiovisual and interactive media, design and creative
service, books and print media, video games and many more.
Creative industries, involve design, fashion, film and
video, architecture computer games, music, performing arts, publishing so forth
stay in the hearth of the creative economy. They lie in the crossroad between
arts, culture, economics, business and technology. They deal with “experience
goods and services” that have both private as well as public value. Creative
production has a collective nature, transforming the simple goods into complex
one due to the uniqueness of the talents and creative labor involved. Many
cultural products are durable as they have a capacity to extract revenues long
after the period of their production. Their significance is not only economic
but also social. Creative industries offer to audiences and buyers’ not just
goods and services, but also emotions, feelings, provocations.
References
Hesmondhalgh, D. (2010). Cultural and Creative Industries. [online] Academia.edu. Available at: http://www.academia.edu/1534986/Cultural_and_Creative_Industries [Accessed 3 Jul. 2014].
Shaughnessy, H. (2011). What is the creative economy, really?. [online] Forbes. Available at: http://www.forbes.com/sites/haydnshaughnessy/2011/10/08/what-is-the-creative-economy-really/ [Accessed 3 Jul. 2014].
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